Blog - SLPV analytics
Tell me who your friends are, I will tell you who you are
A new method for brand health measurement We are presenting today at the IREP Forum a new way to assess the health of a brand using […]
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The Economist, endogeneity, French Bashing and gender inequality
In the 5th May issue of The Economist, you can find a simulation of the results of the French presidential election, had France the same electoral […]
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Who will win the French Parliamentary Elections?
Opinionway andSLPV analytics set up an estimation model for the French Parliamentary elections, which first results were published by Les Echos last week. This modelling is […]
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Who will win the French Presidential Election?
Electoral polls had an « annus horribilis »: they did not predict the “Leave” victory, did not anticipate Trump’s triumph and would not have correctly predicted […]
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SLPV analytics wins Best Paper Award at ESOMAR Big Data Conference
ESOMAR, the world association for market, social and opinion research professionals, is proud to announce the winner of the ‘Excellence Award – Best Paper Nomination’ from […]
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A modest proposal to British pollsters
The rout of British pollsters in the last general election is an embarrassment for the teams involved in it, but not only for them. It contributes […]
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Are French actors worth it?
In December 2014, the Centre National du Cinéma (CNC) – the regulation body that in particular distribute subsidies – decided to enforce a ceiling to the […]
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Republican Order, Imperial Disorder
The judicial news give me the occasion to talk about the difficulties encountered by survey statisticians. Could the young ladies summoned as witnesses these last days […]
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Is the audience of print media underestimated?
The next IREP Médias conference will deal with the new perceptions of timescales (new temporalities). From a statistical point of view, analysing temporal data often raises […]
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What is “Good” Marketing KPI?
In a recent article in the same tribune, I explained that “Counting” is often what describes the so called “measurability” of the web, and along the […]
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Which future for space tourism?
SpaceShipTwo’s crash in the Californian desert last week is going to delay for quite a few months the commercial launch of suborbital tourism. For how long? […]
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Marketers, Do You Really Measure or Simply « Count » Your Digital Marketing?
Over 15 years of experience in Digital Marketing Measurement and an other decade in Marketing ROI taught me that coming back to the basics is often […]
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ESOMAR President Election : Thank You
The news is official or soon will be, and I have the great honor to state that I have been elected by Esomar members worldwide to […]
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94% of French job seekers ready to consider a job abroad. Really ?
In its « 12h15 » newsletter dated October 6th, and its web edition on the 7th, le Monde blisfully reported about a study by the Boston […]
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The Catholic Church is a bulwark against the National Front
Bruno Jeanbart (Opinion Way) tells me, after reading the blog on the drivers of the National Front vote, that it would be interesting to add in […]
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How many demonstrators against same-sex marriage in 5 years?
530 000 according to the organisers, 77 500 according to the police. As usual, nobody agrees on the number of demonstrators (against same sex marriage, for […]
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Drivers of the National Front Vote
Drivers of the National Front vote In my last blog, I showed how a statistical analysis that does not take into account endogeneity may lead […]
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Low voter turn-out plays in favour of the National Front
For the French local elections in March 2014, voter turnout was at a record low (around 64%) and the National Front won 11 town councils. The […]
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Why Become more involved with ESOMAR as President?
“ To Give Back to the Industry, Expand the Value Perception and Impact of Market Research”. With a unique mix of international business management, academic experience […]
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