Growing your business means you need to address the challenges facing all companies :
-How to better target clients?
-Who are my most profitable clients?
-How to make them more loyal?
-Which segments are the most promising?
-Where is competition most threatening?
-Which are the most efficient buying journeys?
-What is the impact of my CRM or marketing activities?
-How to talk in a differentiated way to my various clients?
-What is the impact of client satisfaction on my business?
-How much business can I hope for in over the next months?
Our role is to support you and help you answer all these questions.
Our philosophy: don’t let technical concerns get in the way of your business objectives. Each statistical method is adapted to a certain type of data and certain goals. We will help you define your needs and propose the most suitable technical solution.
Starting from your specific challenges and the available data, we will propose the most suitable techniques. Quite often, it is a good idea to try several, in order to validate the results. In any case, we will give you the exact answer you need. Linear regression, logistic, PLS? , Bayesian networks, random forests, machine learning? , Trade-off, segmentation? Have a thorough knowledge of all these and can propose the most recent statistical techniques. And iIf you prefer/are used to a specific type of analytics, we can help you with all of them